PR and Communications Specialist

Marketing & Communications
**Globally Remote**
19 October 2023
Full Time
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Job Description

zkLink’s unified, multi-purpose ZK-Rollup middleware enables developers and traders to leverage aggregated assets and liquidity from different chains and offer a seamless multi-chain trading experience.

JOB DESCRIPTION

  • Develop a comprehensive marketing communications plan, encompassing strategy, goals, budget, and tactics.
  • Formulate a media relations strategy aimed at securing prominent placements in print, broadcast, and online media.
  • Coordinate all public relations activities with the objective of enhancing brand awareness.
  • Apply for speaking opportunities at events and podcasts on behalf of the senior leadership team.
  • Direct the social media team to actively engage audiences across traditional and emerging media platforms.
  • Utilize existing media relationships and establish new contacts within the business and industry media.
  • Generate and manage media inquiries and interview requests.
  • Create content for press releases, byline articles, and keynote presentations.

JOB REQUIREMENTS

  • Demonstrated professional experience in public relations within the blockchain/crypto field.
  • Track record of successfully designing and executing public relations campaigns at local and national levels.
  • Strong connections with local and national business and industry media outlets.
  • Exceptional writing and editing skills.
  • Proficiency in social media platforms, including blogs, Facebook, Twitter, etc.
  • Event planning experience.
  • Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related discipline.