Content Specialist

19 October 2023

Job Description

zkLink’s unified, multi-purpose ZK-Rollup middleware enables developers and traders to leverage aggregated assets and liquidity from different chains and offer a seamless multi-chain trading experience.


  • Develop high-quality content, such as articles, blog posts, whitepapers, tutorials, case studies, and social media posts, focused on DeFi projects, protocols, concepts, and trends.
  • Educate the target audience about DeFi concepts, including liquidity mining, yield farming, decentralized exchanges (DEXs), lending and borrowing protocols, stablecoins, and other related topics.
  • Work closely with project teams, including developers, product managers, and marketers, to gather information, understand project goals, and create compelling content that aligns with the project’s vision.
  • Collaborate with the marketing and communications team to develop a content strategy tailored to the target audience.
  • Optimize content for search engine visibility and track content performance using analytics tools.


  • Possess a strong understanding of DeFi concepts, protocols, and projects.
  • Demonstrate exceptional written communication skills and the ability to simplify complex concepts into engaging and understandable content.
  • Proficient in creating various types of content, including articles, blog posts, and social media content.
  • Ability to conduct thorough research on DeFi topics, gather information from multiple sources, and analyze data to provide valuable insights.
  • Familiarity with SEO best practices and experience using analytics tools to track and measure content performance.
  • Work effectively in cross-functional teams, collaborate with different stakeholders, and incorporate feedback into content.