Chief Marketing Officer (CMO)

Marketing & Communications
**Globally Remote**
19 October 2023
Full Time
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Job Description

zkLink’s unified, multi-purpose ZK-Rollup middleware enables developers and traders to leverage aggregated assets and liquidity from different chains and offer a seamless multi-chain trading experience.

JOB DESCRIPTION

  • Develop and execute a clear and effective marketing strategy aligned with the project’s goals and target audience.
  • Ensure consistent and compelling branding across all project assets, including websites, social media, and marketing materials.
  • Foster and grow the project’s community through various channels, including social media, forums, and partnerships.
  • Oversee the creation and distribution of high-quality content, including blog posts, articles, videos, webinars, and social media updates.
  • Manage relationships with media outlets and influencers to secure coverage and promote the project.
  • Develop and implement user acquisition strategies to increase the project’s user base.
  • Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
  • Lead and manage the marketing team, ensuring they are aligned with the project’s goals and working efficiently.

JOB REQUIREMENTS

  • Native / Bilingual Proficiency in both English and Chinese.
  • Bachelor’s degree in marketing, business, or a related field.
  • Proven experience in marketing, with a focus on blockchain technology and cryptocurrency.
  • Strong knowledge of the crypto industry, including market trends, competitors, and regulations.
  • Exceptional leadership and management skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in data analysis and the use of marketing analytics tools.
  • A track record of successful marketing campaigns and community engagement.